Safelist Info

A little info about e-mail marketing.

A safelist / adexchange is a place to advertise in a safe environment, as in safe from spam accusement. All the people you send your message to are so called opted-in, signed up for the purpose of sending e-mail ads in exchange of receiving e-mails. If you have a website / service / program whatever you will like to share with others in the meaning of building a subscriber-list, sell and so forth these safelists / adexchanges is the best place to do so.

BUT that means you will receive a lot of e-mails to your inbox as well, a lot.

DO THIS: When you sign up you are asked to enter 2 e-mail addresses, enter your usual contact e-mail,so we can reach you, and then create a separate e-mail as list e-mail, a G-Mail address is recommended and preferred, this is free. This is an e-mail address you don't use daily and you can just switch by to read e-mail ads and earn credits. Read the ads, there could be some interesting.

Earning and using credits: When you sign up and when you read the e-mail-ads you are given an amount of credits. These credits is for you to use when you send e-mails, 1 credit=1 person to send to. When you add banners/textads you also use the credits to rotate them on several pages of the list. And again, read the ads, there could be some interesting and that's what gives you the possibilty to show your messages for free.

Why G-Mail is so recommended to use is the bouncing e-mails system. E-Mail-providers have certain different kinds of system to spam and stop e-mails they accuse of being spam, even when they're not, when we get to many e-mails in return beuse they could'nt be delivered, bounces, you will be let out of receiving until this issue is fixed. If you don't fix you will at the end be deleted from the whole list. E-Mail marketing is a strictly regulated type of doing business, every list e-mail on these kind of lists have an unsubscribe option (disclaimer) so you can choose to stop receiving further e-mails, and remove yourself from the list.

The CAN-SPAM Act says:

  1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.

  2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.

  3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.

  4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.

  5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.

  6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.

  7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

Read more here: CAN-SPAM Act: A Compliance Guide for Business

Also remember that when you send an e-mail it goes to the list, to the other members, i.e. there's no point promoting the safelist / adexchange you send from.

With all this in mind, keeping your e-mails clean and responsive it's well worth the effort of being a member of lists like this. If you're on the web and has come this far you probably have something you would like to get out to others.

And what goes for us, you are very welcome to join, need any kind of help send us a note:
Contact Us. Give it a try and you probably see the possibilities it opens.

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